The beauty boom is set to “fade” away in the near future, writes Ben Denton in his latest issue of The Australian Financial Report.
“There are fewer and fewer young women entering the workforce and the population as a whole is ageing, so the demand for beauty products will be limited,” he says.
“In the long run, there will be a shortage of the things that we associate with a ‘beautiful’ life.”
Denton predicts a return to “the beauty era of the 1920s and 1930s”, when men wore hats and wore hats on the beach, while women wore their hair and wore their headscarves.
He says there will also be a “mixed bag” of beauty products, with the majority of products being made in China.
Advertisement “The trend is definitely towards a more muted palette of products.
In fact, the trend is toward a more modest approach, with more of a muted palette.”
But he warns that the current trends may not last forever.
“We don’t know if this will be sustainable for the future.
Dutton says he is not sure if the market will respond to the new trends. “
This is something that could have a major impact on our industry and our businesses.”
Dutton says he is not sure if the market will respond to the new trends.
“I’m not sure it will be as big a market as the beauty industry.
But it is a big market,” he said.
“It will certainly affect the way we work.”
For a full list of issues on this month’s issue, visit the AFR.