It’s time to get the message out there that beauty is not a threat, according to the World Health Organization (WHO) as it warns the world to be more optimistic about the health of beauty products and beauty trends.
“We are living in an era where people around the world are increasingly looking for products to be healthier,” Dr. Margaret Chan, director of the WHO’s division on beauty and wellness, said in a statement on Wednesday.
“In particular, the emergence of beauty and skin care products as a major global demand has spurred a rise in the use of beauty masks, beauty creams, and other products with ingredients that have been shown to reduce the risk of skin cancer.”
The WHO says the use and promotion of cosmetics has increased in the last 20 years.
The organization says there are currently around 60 million people globally using beauty products.
Chan said the beauty industry needs to become more inclusive of its diverse population of consumers and to make sure that beauty products do not have a negative effect on people’s health.
“If the products that we’re using to help us look good are good, and if they are good for our health, then why do we need to limit our use of them?”
The WHO also said there is evidence that cosmetics may be helping people to live longer, and the WHO said that people who use cosmetics, such as lipstick, are healthier than those who do not use cosmetics.
Chan added that the World Bank, the United Nations, and UNICEF should work together to make cosmetic products as accessible and affordable as possible.
Chan said that the WHO has already launched its “Beauty Challenge” initiative that aims to educate consumers on the benefits of using beauty and to encourage consumers to invest in the development of products that offer positive health effects.