A beauty-recovery product that claims to cure acne is a scam, according to a lawsuit filed by two women who say they were defrauded out of more than $3,000.
The lawsuit, filed Tuesday in Los Angeles Superior Court, accuses K-Beauty of selling a product called Coral Beauty that has been used to treat skin cancer and is marketed as a way to prevent it.
The company denies any wrongdoing and has filed a motion to dismiss the case.
K-Brands is a privately held company with about 7,000 employees in 35 countries, including in the United States, where it has offices in Los Gatos and Palm Springs.
It operates in nine states, with stores in Arizona, California, Florida, Nevada, New York and Pennsylvania.
“I believe the products are legitimate, and I would not buy from them,” said Erin Johnson, a 27-year-old resident of Palm Springs, Calif., who has been using K-beauty for five years.
The K-Store store in Palm Springs is located in an unincorporated area of Palm Beach County, which includes a K-Mart and Wal-Mart.
Johnson was one of four plaintiffs in the lawsuit, which seeks unspecified damages and legal fees.
In its lawsuit, K-Shop alleges that Johnson was paid $500 for a three-day trial of the Coral Beauty products at the K-Brand store in a Wal-mart in Palm Beach, Florida.
The plaintiff alleges that the KBeauty products she purchased were not tested, and she believes that the product’s purported healing properties are a sham, according the lawsuit.
“It seems like K-Band is an industry-wide fraud,” said Jennifer Ahern, a San Francisco attorney who is representing the plaintiffs.
“K-Band makes money from sales of products that are actually made by third parties, not K-band employees.
It is a massive, multi-billion dollar scam.”
The suit alleges that K-Artistry, a KBeautry company that is headquartered in Santa Monica, Calif.
and has offices across the country, was a distributor of the products and that the company was paid about $5,000 for the trial.
“We are not confident in the KBand products being effective at preventing or curing any skin cancer, including melanoma,” said K-Bar, a California-based cosmetics company that also operates a store in the city.
The complaint does not name the defendants, and K-Bands attorneys have declined to comment on the lawsuit because they haven’t been served with it.
“While K-Body was aware that KBeautys products contained the ingredients, KBands’ marketing materials failed to state that,” said Michael Fuchs, an attorney for K-Bio who is the lead plaintiff.
KBabs is a product that has attracted controversy for its purported healing abilities, including claims that it could prevent or cure melanoma, according a report in The New York Times.
It has been described as a “cancer-fighting shampoo” and has also been linked to skin cancer.
KBeautrash, a popular Korean beauty product, is marketed in Korea as a cancer-fighting formula that is also used in some other Asian countries, according K-Bay.
The products’ ingredients list has been disputed, and the products’ packaging is misleading, the Times reported.
Kbeauty is a registered trademark of K-Skin, which is controlled by a Hong Kong-based company.
The plaintiffs allege that the products contain the ingredients listed on the packaging, but the ingredients are not listed on any product labeling or in any product testimonial or promotional materials.
“If this lawsuit is successful, we will be able to protect our consumers from this toxic and deceptive product,” said Johnson, who said she was initially skeptical of KBeauties because she believed it would only be available to K-Men and KBeautymusks, women who have hair, eyebrows and eyelashes.
“But when I read their marketing materials, I am convinced they are legit.”
The plaintiffs also allege that KBrands failed to disclose that the “Coral” shampoo had been tested for efficacy and that Kbeautys products are not designed to treat or cure cancer.
“They have misled consumers and Kbeautymusk members alike,” said Ahern.
KBrains representatives did not immediately respond to a request for comment.
The U.S. Securities and Exchange Commission is reviewing the case and will make a decision in the coming weeks, according an SEC spokesperson.
“The SEC is committed to protecting investors from fraudulent claims of securities products,” said SEC spokesperson Lisa Schumacher.
KBRands has more than 300 stores across the U.K., Ireland, Australia, France, Germany, Spain, Italy and Portugal.