Italian beauty bars are becoming increasingly popular as more young people are turning to them as they seek out more affordable and easy-to-use beauty products.
While beauty bars, which are generally owned and operated by women, are not officially licensed by the Italian government, they are considered a legitimate way of providing a range of services for women, who often struggle to afford expensive treatments for their skin and hair.
“In Italy, the beauty bar industry is worth about $15bn annually,” said Francesca De Sanctis, founder and CEO of the Italian beauty school, Bevitala.
“It’s an industry that has grown up around women.
Women have always been there and this industry is really growing.”
It’s estimated that more than 50 per cent of Italian women in their 30s use beauty bars for cosmetic treatment.
“For women in our society who have not gone through a transition and who want to express themselves through their beauty, there are beauty bars to help them through this journey,” said Bevibilie Di Stefano, founder of Bevitals, an Italian beauty service provider that helps women navigate their beauty journey.
“But we have also seen a huge change in the way beauty bars have become more accessible, and more popular.”‘
They are the perfect gateway’For many women, beauty bars can be an escape from the everyday stress of daily life.
“They are like a gateway into a different world, where you can relax, be yourself, and not feel guilty about your body or your appearance,” said Di Stefani.
“People are not judging you.
They are just giving you something to enjoy.”‘
We need to start using the word ‘beauty” more often’There are more than 200,000 beauty bars in Italy, many of which cater specifically to women.
“I think the most important thing to keep in mind is that beauty is a very specific term,” said De Sanctes.
“The word ‘babe’ is used a lot.
And women’s beauty is just about how they look, but there’s a lot of things that are different.”
We need a little more recognition of what it is for.”‘
Women want to be seen’Beauty bars, including Beviosa, have long been used by young women in Italy as a safe haven for women to seek out products that are more affordable.”
Beauty is an extremely powerful term,” De Sancti said.”
Women really want to feel beautiful and feel like they belong.
“For those seeking a less invasive treatment, there is a number of other beauty products available that are cheaper, too.”
There are some products that really are good for skin care,” said di Stefano.”
You can find a lot cheaper alternatives.
But the beauty products themselves are very effective for skin health.
“Di Stefano said the Italian bar industry has always had a strong female clientele.”
There is a need to talk more about women’s issues’It’s not just the cost that women are struggling with.””
They feel a bit lonely and insecure about their appearance, and that’s why they are looking for beauty products to help.”‘
There is a need to talk more about women’s issues’It’s not just the cost that women are struggling with.
“At the moment there is still a very serious gap in our health care system, and the cost of treatment is very high for women,” Di Stefanni said.
Di Stefani added that in many parts of Italy, women are treated as second class citizens.
“Many women don’t feel that they belong in the world, they feel like a second class citizen, and they’re not even aware of what is going on in their own body,” she explained.
“When women are seen as a second or third class citizen and not treated as equals, it creates a huge amount of stress for women.”
De Sanctis said she was pleased to see the Italian cosmetic industry taking more proactive steps to address the health needs of women.
She said the industry needs to speak more about issues like body positivity and to start addressing the “health issues of women”.
“The beauty industry needs a lot more awareness and awareness of women’s health issues,” she added.